Seize Defend Rule is a California based clothing brand, inspired by the lion.  For any male lion to take it's rightful place in the animal kingdom it has to be a leader of a pride.  However, to be that leader it has to take down the current alpha male of that pride.  This is where the seizing comes in.  Once he has won over the position to be the leader, he now has to protect his pride, defend his territory from outsiders, and also defend his position from other lions wanting to take his place.  Lastly, as a leader, he has to rule his pride with justice and humility.  Our name is our brand and our brand is our motto.  Seize the day.  Defend your beliefs.  Rule your world.